A little business. A big beginning.

Every kid with a big idea deserves a first customer.

It started with a drum set and 100 lemons. We're building a community that helps young entrepreneurs turn their ideas into real businesses.

Meet Luca & read the story ↓

Young Luca holding a giant backyard lemon

It all started in the backyard 🍋

The origin story

First came the drum set.
Then came the lemons.

When Luca wanted a drum set, his parents had an idea: instead of simply buying it, what if he could earn the money himself?

Freshly picked Meyer lemons packed in produce boxes

A real customer. A real business.

100 lemons.
20 cents each.
One big lesson.

After exploring artwork, lawn mowing, and a lemonade stand, Luca found an opportunity in his own backyard: more Meyer lemons than his family could use.

A local seafood restaurant agreed to buy his lemons. Luca got picking. He now harvests for repeat orders, writes invoices by hand, and learns what it means to show up for a customer. His parents handle deliveries.

And the drum set? He's still saving for it.

A community built around first customers

Small beginnings. Real possibilities.

For families

Help a young entrepreneur turn an idea into a real product and a first sale—with parents and guardians guiding the experience.

For local businesses

Be someone's first customer and discover products made or grown in your community.

For neighbors & communities

Share useful resources, encourage young makers, and help new ideas take root.

100Lemons in Luca's very first order

35¢Current price per lemon, up from 20¢

200Lemons in a typical repeat order

The moment it became bigger

“What do you have around your house that you can sell?”

— Luca, when a friend asked him how to start a business

Beyond the backyard

What if every kid could discover what they're capable of?

Luca's experience has already sparked ideas among other children—from origami to handmade soap.

We're exploring a parent-supported community that helps young people turn their ideas into real products and services, meet real customers, and learn by doing.

Real ideas · Real customers · Real learning

We're just getting started. This is an invitation to help shape what comes next—not a launched marketplace.

Luca proudly holding a homegrown zucchini and fair ribbon

Be part of the beginning

Let's grow something good.

Are you a parent, educator, business owner, or someone who believes in young entrepreneurs? Join the founding community and help us learn what to build next.